I take a data led approach to search marketing and for the last five years, I've helped turn around and improve upon the results of leading and smaller websites through ethical SEO and Conversion Rate Optimisation; from lead generation sites to ecommerce and everything in between.
My background in web development affords me the ability to see the big picture and help websites achieve all they can.
If you ask anyone who has met me then they'll tell you that I'm notoriously hard to please when it comes to websites. After a client has paid £20,000+ then I expect a high quality website designed to convert and generate sales, enquiries or sign ups, however this is usually far from the case. During my time during the industry I've seen many agencies make the same mistakes when it comes to producing websites...
About every three weeks or so, I have a client or website owner ask me if there is anything I can do about the masses of contact form spam they seem to receive on a daily basis. As I'm sure you can appreciate, stopping spam completely will never happen however here are a few simple tricks and solutions I use to cut down the spam they receive.
Over the last few years I've noticed a trend with emerging websites that has really disturbed me, it seems many sites that have built a solid readership through awesome content have slowly withered and died.
For some strange reason it just wouldn't load and thus the theme couldn't track traffic, and more importantly, couldn't track eCommerce data. After lots of searches in Google to no avail I finally found the solution...
Yup, I'm the guy in the picture below striking the "bolt pose"...outside of marketing I mountain bike, play tennis and love all things tech'
Away from technology and the internet I love to mountain bike and get in the odd game of tennis when I can. Perhaps unsurprisingly, I'm a big sci-fi fan and love popular science.
When possible I also whip out the keyboard and write a guest post or two!
Throughout my career so far, I've achieved a number of things that I am proud of...I've achieved position 1 rankings for highly competitive terms (including several over 100,000 monthly search volume), I've worked and improved upon several large ecommerce websites that turn over hundreds of thousands of pounds a year, I've worked with several large international brands and helped them improve their SEO, I've appeared on several large marketing blogs, I've developed several websites from scratch and turned them into profitable entities and most importantly, I've not been seriously injured while mountain biking (although there is still time!).