I take a data led approach to search marketing and for the last five years, I've helped turn around and improve upon the results of leading and smaller websites through ethical SEO and Conversion Rate Optimisation; from lead generation sites to ecommerce and everything in between.
My background in web development affords me the ability to see the big picture and help websites achieve all they can.
I ran into an interesting problem the other day where AdWords data wasn’t showing up in a Analytics profile despite having the proper linking and the correct auto tagging setting turned on. After a little bit of head scratching the solution turned out to be fairly straight forward.
I recently came across a rather unusual issue with the EPDQ essential plugin (on Jigoshop) for Barclaycard which I thought i'd share in case anyone was having a similar problem. When attempting to check out, visitors would click through to the barclaycard payment gateway and then be rejected with a unhelpful error which then subsequently lost the order. When investigating the error logs, each transaction regardless of type was producing the same error:
We all work super hard getting traffic to our websites but quite often I see traffic being thrown away on broken pages that seemingly never get fixed so in this post i'll show you how I find traffic going to broken pages, how to automatically get alerted to it and what you should do to make the most out of these pages.
If you ask anyone who has met me then they'll tell you that I'm notoriously hard to please when it comes to websites. After a client has paid £20,000+ then I expect a high quality website designed to convert and generate sales, enquiries or sign ups, however this is usually far from the case. During my time during the industry I've seen many agencies make the same mistakes when it comes to producing websites...